sleepy doe

Born in Bath, Sleepy Doe is the pyjama brand for little ones combining premium quality with playful prints and cosy design.

Sister Studio worked with founder Sophie to create a social ad campaign to launch new prints Cherries, Floral Stripe, and Blue Breton

instagram
static ads
motion ads

DELIVERABLES

Built on ethical design and thoughtful production, Sleepy Doe pyjamas are defined by soft fabrics, signature hand-drawn prints and quiet quality, designed for a slower, more considered lifestyle.

BRAND POSITIONING

For this campaign, founder Sophie wanted the focus to remain on the product. No gimmicks or flashy motion graphics, just a considered emphasis on the pyjamas’ beautiful prints and detailing.

Static Ads

A person wearing pajamas standing barefoot in a field of yellow flowers, with the text 'Sleepy Doe Born in Bath' and yellow diagonal text 'Spring 2025' overlaid.
A woman sitting on a wooden chair outdoors against a two-tone wall, holding a bouquet of white daisies with yellow centers. She wears a white matching pajama set with a cherry print and has brown hair. There is yellow text overlaying the image that reads 'signature shapes new prints' and large pink and yellow partial text in the background.
A mobile advertisement showing a girl standing in a yellow flowering field, with the text 'Sleeping 2023' in large yellow font, and additional text promoting a fashion collection and shop.
A beige silhouette of a star-shaped flower or burst with multiple elongated petals on a black background.

How do you create a visually impactful campaign while preserving the simplicity, and quiet luxury of the product?

OUR CHALLENGE

Motion Ads

A set of pink and white floral pajamas with a button-up top and matching pants, displayed on a white background with pink and floral patterned border and top.
A set of pink and white floral pajamas with a button-up top and matching pants, displayed on a white background with pink and floral patterned border and top.
A young girl standing barefoot in a field of yellow flowers, wearing pink patterned pajamas with a serious expression.
A young girl standing barefoot in a field of yellow flowers, wearing pink patterned pajamas with a serious expression.

Social ads

We let the collection be the focus of the campaign, but pair it with unexpected, playful additions to lean into the joy and playfulness of childhood.

Allowing the typography, colours and the prints themselves come to life in a way that is truly scroll stopping and showcase the quiet luxury of the brand.

THE SOLUTION

Black background with the word 'Error' in large white text centered on the image.

The campaign photography is bright, natural, and full of energy, capturing kids in playful, unscripted moments.

Each image highlights Sleepy Doe’s signature prints and cosy silhouettes, letting the collection shine against fresh, vibrant backdrops.

CONCEPT

Fun, lively, and full of personality, the campaign’s energetic photography inspired a typographic style that reflects the joy and innocence of childhood.

We swirled neon yellow text around the image to add a sense of spring-freshness.

Combining the editorial nature of the photography with the bold typography resulted in composition reminiscent of magazine ‘cover art’.

The headline ‘Spring ’25’ impossible to miss.

Photography by Brooke Harwood

Young girl in pajamas standing in a yellow flowering field, shielding her eyes from the sun with her hand.
A young girl with long brown hair, wearing blue and white striped pajamas, standing barefoot on a wooden stool, holding a yellow lemon to her face, with a white and yellow wall behind her and a blue sky above. Several more lemons are lined up on a st
A young girl with long brown hair holding a bouquet of daisies and yellow fruits, standing outdoors against a modern white wall with a blue sky in the background.
A young girl with light brown hair and bangs is holding a large yellow lemon in front of her face, looking down at it, against a background with a white wall and beige carpet.
A young woman in white pajamas with small cherry patterns is seated on a wooden stool against a two-tone wall. She is leaning her head on a bouquet of yellow and white daisies, which she holds in her right hand. Her left foot is bare and resting on d
A young girl in pajamas stands barefoot in a field of yellow flowers, looking at the camera with a serious expression, under a cloudy sky.
Person wearing a striped pajama set holding a yellow lemon behind their back.
Two young girls in striped pajamas balancing on a stool outdoors, holding yellow fruit, with a yellow and white wall and blue sky behind them.
A young girl with short brown hair is sitting on a wooden stool against a yellow and gray wall. She is holding a yellow lemon close to her chest, smiling and appearing happy. She is wearing a light-colored long sleeve shirt and striped pants, and her
Curved text saying 'in their words' in beige color on a transparent background.

“We wanted a fresh pair of eyes on Sleepy Doe’s Meta ads and found Lissy at Sister Studio. She created digital artwork for the campaign and the results were perfect.

Lissy immediately understood the brand’s aesthetic and translated it into beautiful, high-performing graphics that felt both on-brand and fresh.

She struck the perfect balance between the simplicity of the brand and playful, scroll stopping design.

TESTIMONIAL

The whole process was smooth, collaborative and efficient, and the final creatives really elevated the campaign.

I’d happily recommend Lissy to anyone looking for impactful, thoughtful digital design. She just gets it!”

— SOPHIE WOODROW, FOUNDER

Other projects

A woman with a headpiece made of flowers and decorated with Louis Vuitton logos faces left among lush leafy plants in black and white.

louis vuitton
deck design

A young girl with short brown hair, wearing white pajamas with gray stripes, is sitting on a wooden stool and laughing. She holds a yellow plush toy shaped like a duck. The background features a yellow and light blue wall, and the floor is dark with a rough texture.
A person in a yellow shirt walking past an art gallery wall filled with various landscape and portrait paintings, with a wooden floor.

sleepydoe pyjamas
social ad campaign

hue + holasz
identity design, content creation and website

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