hue + holasz

Brand and identity design

DELIVERABLES

logo design
colour palette
font pairing
social templates
pinterest covers
website design
print flyers
comp card design

To sell beautiful, affordable art that feels accessible but is actually difficult to find. Hue takes the faff out of sourcing and offers pieces handpicked with a discerning eye, ready to live in real homes.

Hue is the go-to destination for curated artwork found across Europe, selected with instinct, and updated weekly. We do the digging, so you don’t have to.

BRAND PURPOSE

Celebrate the timeless nature of a vintage art studio while giving it a fresh, modern identity that feels beautiful and unmistakably its own.

Sister Studio worked with founder Annalise to create a brand kit, alongside a website, social content templates and print assets.

THE CHALLENGE

lOGO DESIGN

A custom serif wordmark with a droplet icon that cleverly doubles as the letter 'h', nodding to pigment and paint without being literal.

Built as a full logo system: wordmark, icon, roundels, and lockups, so there's always the right version for the right moment.

THE HARLEQUIN

That same droplet shape, which we named the harlequin, becomes the repeating pattern used as borders across the website, social templates, print, and packaging. One element, across the whole brand itendity.

It gives the brand a visual consistency that feels considered and purposeful from logo all the way through to the feed.

A brown background with a white lowercase letter 'h' in the center.
Brochure cover with a brown geometric pattern and white text that says 'hue' with a small double dot above the 'u,' and additional text below that reads 'Art curated by Analise.'
A minimalist menu or promotional flyer with a beige background and a decorative red border. The center features a stylized logo of the letters 'h' and 'd' in red with two small decorative dots above. Below the logo, there is red cursive text that reads 'Timeless art for modern interiors.' At the bottom, there are promotional details in red text: 'Join the palette for 10% off your first order' on the left and the website 'huاندholasz.com' along with the Instagram handle '@huاندholasz' on the right.

Comp card design

A pattern of round labels with a brown background, white text, and a logo. The labels have the words 'HUE AND HOLASZ' and 'art Curated by Amaleise' surrounding a white logo with the letters 'hd' and two small figures above.
A close-up view of a silver tray filled with Tony's Chocolonely chocolate bars in red packaging with white and black text, placed on a display shelf in a store.

Product design

Packing Stickers

WEBSITE
hueandholasz.com/

The brand identity and Shopify website were designed to feel warm and effortless, like the gallery experience itself.

A rich rust and terracotta palette ties everything together, from the abstract logomark and harlequin border pattern through to the product pages and editorial blog.

The UI is clean and editorial, letting the paintings lead while the brand quietly does its work.

Navigation is simple and intuitive, with collections, a trade programme, and an editorial arm all sitting logically within a site that feels as considered as the art it sells.

CONTENT CREATION

Designing a logo is just the start, and the content we create is where a brand really comes to life.

Annalise is the heart and face of her brand, and the content aims to bring her world to life. The paintings she hunts across Europe, the layered, lived-in interiors they settle into, the warmth of a world carefully curated around them.

When shooting, the approach is less about the perfect frame and more about the feeling inside it. Close in, considered, looking for the mood within a moment rather than just the surface of one.

“Working with Lissy was a collaborative and creative process. She has an excellent eye and a strong instinct for visual identity, and she really listens to what you’re trying to achieve. She took the time to understand my brand and translated that into something thoughtful, distinctive, and considered.

Text in curved orientation stating "in their words" on a black background.

TESTIMONIAL

I’m really proud of where we landed, she has real talent.

Annalise Holasz, Hue Founder

Other projects

A black-and-white photo of a person's profile with a floral headwrap and a Louis Vuitton patterned shirt, standing among tall leafy plants.

louis vuitton
deck design

A young girl with a happy expression, holding yellow fruit, sitting on a wooden stool with one leg raised, in front of a multicolored wall, with yellow leaves partially blurred in the foreground.

sleepydoe pyjamas
social ad campaign

A blurred person in a green shirt walking past a wall of framed landscape paintings in an art gallery.

hue + holasz
identity design, content creation and website

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